Grandkids

The Grandkids was a startup with a dream to disrupt the senior care industry. I worked on their first branded video content in 2022, then again with their rebrand to Helperly in 2025. I built multiple social media funnels for the brand focused on raw, real video stories from seniors. The campaigns saw a dramatic drop in click through and cost per lead as opposed to previous marketing efforts. While at Helperly I built a podcast for the brand geared towards industry professionals. This fueled marketing efforts and built local brand recognition which is vital for client acquisition.