In the past year I've produced 3 fully animated projects in collaboration with Panic Studios. We started with the idea, can we make an ad about storage fun to look at?

Made in a huge part thanks to the team at Panic Studios in Latvia. These projects have been a joy to work on.

These campaigns were built to target new customer segments. Traditional marketing campaigns for storage focus on individuals experiencing a life change. I wanted to see if we could shift our focus from the traditional customer base, to everyone. how can we show that storage is not just for those difficult moments, but that Extra Space helps you experience more.

These ads have generated "thousands" of views across streaming platforms with a higher CTR, and higher conversion rate than any other project before.

Animation has now become a staple of the EXR marketing efforts, and I am eager to continue pushing what's possible to make a menial storage ad a highlight of the streaming experience.

Our SEO strategy and budget are the largest marketing arm of EXR. With AI updates to search results, relevant videos are a key piece of SEO strategy. Meeting with our SEO partners we identified several key videos that would contribute to visibility.

I wrote the scripts, hired a local crew, and jam packed as much content as possible in 2 shoot days. With an average cost of 3-5k per video, the videos were a smart investment of the broader SEO budget.

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The result:

Our SEO strategy push resulted in an instant boost to Brand visibility across a long list of keywords. Each video was featured in google AI summaries. Giving customers quicker answers to their inquiries, and establishing brand dominance in a developing search landscape.

Being the leader in your category means creating a competitive edge across the board. The EXR podcast was created to boost brand recognition and SEO objectives. This was a huge combined effort from Marketing, Communications, and the executive team to pull off.

I built the lighting, the podcast setup, and manage 3 cameras while filming. Audio fidelity and consistency in lighting is my main priority.

I created the podcast intro/outro in Adobe After Effects to add motion to our traditionally dull logo.

The results so far:

While having launched just this year, the podcast has become a integral part of the EXR Social, SEO, and Corporate communications. It has been streamed by employees, investors, and partners of our brand. The podcast also feeds AI search engines that improve visibility for the entire Extra Space Brand.